NASCAR fans are notoriously brand loyal with 86 percent understanding that race teams cannot run without sponsorship.
Following up on that understanding, 81 percent state that they “appreciate what a sponsor provides to the NASCAR experience”
Adtached™ - Attach You Ad©
Sportsors™ by Adtached™ is a program that presents an exciting and innovative approach to revolutionizing advertising in the sports industry.
Detailed Analysis of Adtached™
Its Impact On Dogital Media
Unique Concept:
Adtached™ introduces Sportsors™, a unique concept where Adtached™ owns and operates a platform dedicated to sports advertising under the Sportsors™ brand. This integration of traditional directory services with sports ads creates a novel and powerful proposition.
Partnership with Major Sports Leagues:
By partnering with major sports leagues such as the CFL, PWHL, and MLS, Adtached™ gains immediate credibility and access to a vast audience of sports enthusiasts and businesses interested in sports-related advertising.
Targeted Advertising:
Utilizing Adtached™ extensive database of GEO businesses enables highly targeted advertising, ensuring business can reach their desired local audience effectively. This targeted approach enhances the effectiveness and ROI of advertising campaigns.
Revenue Sharing Model:
The program's revenue-sharing model, where 40% of generated revenue goes back to the CFL team as Sportsors™ revenue, creates a win-win situation. It incentivizes leagues and teams to actively promote the platform and encourages businesses to participate in advertising campaigns, knowing that their investment supports their favorite teams directly.
Brand Association:
Advertisers benefit from strong brand association with popular sports teams and leagues, enhancing their brand recognition and credibility among sports fans. This association can lead to increased customer trust and loyalty.
Potential for Growth:
With an estimated $14 million revenue for each GEO based location, Adtached™ has significant revenue potential. As the program gains traction and expands its partnerships with additional sports leagues and teams, this revenue could grow substantially, benefiting both the platform and its partners.
Sportsors™ by Adtached™ is a program that will reinvigorate traditional digital advertising landscape in sport.
Adtached™ will povide valuable opportunities for businesses to connect with their target audience and for sports teams to generate additional revenue and support.
NASCAR™ - Sportsors™ - Adtached™ Platform
Sample Full Season 2024
| Date | Race | Location | ST | Area POP | GEO POP | % BIZ | # BIZ | Capture Rate | # BIZ | AVG $ | Monthly | Annual | |
| 1.00 | Feb 2, 2024 | Bowman Gray Stadium | Winston-Salem | NC | 249,545.00 | 550,000.00 | 5.00% | 27,500.00 | 7.50% | 2,062.50 | $400.00 | $825,000.00 | $9,900,000.00 |
| 2.00 | Feb 13, 2024 | Daytona International Speedway | Daytona Beach | FL | 72,647.00 | 300,000.00 | 5.00% | 15,000.00 | 7.50% | 1,125.00 | $400.00 | $450,000.00 | $5,400,000.00 |
| 3.00 | Feb 13, 2024 | Daytona International Speedway | Daytona Beach | FL | 72,647.00 | 300,000.00 | 5.00% | 15,000.00 | 7.50% | 1,125.00 | $400.00 | $450,000.00 | $5,400,000.00 |
| 4.00 | Feb 16, 2024 | Daytona International Speedway | Daytona Beach | FL | 72,647.00 | 300,000.00 | 5.00% | 15,000.00 | 7.50% | 1,125.00 | $400.00 | $450,000.00 | $5,400,000.00 |
| 5.00 | Feb 23, 2024 | Auto Club Speedway | Fontana | CA | 208,393.00 | 1,200,000.00 | 5.00% | 60,000.00 | 7.50% | 4,500.00 | $400.00 | $1,800,000.00 | $21,600,000.00 |
| 6.00 | Mar 3, 2024 | Las Vegas Motor Speedway | Las Vegas | NV | 648,224.00 | 2,500,000.00 | 5.00% | 125,000.00 | 7.50% | 9,375.00 | $400.00 | $3,750,000.00 | $45,000,000.00 |
| 7.00 | Mar 10, 2024 | Phoenix Raceway | Avondale | AZ | 89,334.00 | 450,000.00 | 5.00% | 22,500.00 | 7.50% | 1,687.50 | $400.00 | $675,000.00 | $8,100,000.00 |
| 8.00 | Mar 17, 2024 | Atlanta Motor Speedway | Hampton | GA | 7,074.00 | 150,000.00 | 5.00% | 7,500.00 | 7.50% | 562.50 | $400.00 | $225,000.00 | $2,700,000.00 |
| 9.00 | Mar 24, 2024 | Circuit of The Americas | Austin | TX | 967,000.00 | 2,000,000.00 | 5.00% | 100,000.00 | 7.50% | 7,500.00 | $400.00 | $3,000,000.00 | $36,000,000.00 |
| 10.00 | Mar 31, 2024 | Richmond Raceway | Richmond | VA | 228,603.00 | 1,200,000.00 | 5.00% | 60,000.00 | 7.50% | 4,500.00 | $400.00 | $1,800,000.00 | $21,600,000.00 |
| 11.00 | Apr 7, 2024 | Martinsville Speedway | Martinsville | VA | 13,821.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 12.00 | Apr 14, 2024 | Talladega Superspeedway | Talladega | AL | 15,861.00 | 100,000.00 | 5.00% | 5,000.00 | 7.50% | 375.00 | $400.00 | $150,000.00 | $1,800,000.00 |
| 13.00 | Apr 21, 2024 | Bristol Motor Speedway | Bristol | TN | 26,702.00 | 150,000.00 | 5.00% | 7,500.00 | 7.50% | 562.50 | $400.00 | $225,000.00 | $2,700,000.00 |
| 14.00 | Apr 28, 2024 | Dover International Speedway | Dover | DE | 36,000.00 | 200,000.00 | 5.00% | 10,000.00 | 7.50% | 750.00 | $400.00 | $300,000.00 | $3,600,000.00 |
| 15.00 | May 5, 2024 | Indianapolis Motor Speedway | Indianapolis | IN | 887,642.00 | 1,800,000.00 | 5.00% | 90,000.00 | 7.50% | 6,750.00 | $400.00 | $2,700,000.00 | $32,400,000.00 |
| 16.00 | May 12, 2024 | Charlotte Motor Speedway | Concord | NC | 96,341.00 | 500,000.00 | 5.00% | 25,000.00 | 7.50% | 1,875.00 | $400.00 | $750,000.00 | $9,000,000.00 |
| 17.00 | May 19, 2024 | North Wilkesboro Speedway | North Wilkesboro | NC | 4,245.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 18.00 | May 26, 2024 | Charlotte Motor Speedway | Concord | NC | 96,341.00 | 500,000.00 | 5.00% | 25,000.00 | 7.50% | 1,875.00 | $400.00 | $750,000.00 | $9,000,000.00 |
| 19.00 | Jun 2, 2024 | Sonoma Raceway | Sonoma | CA | 11,408.00 | 500,000.00 | 5.00% | 25,000.00 | 7.50% | 1,875.00 | $400.00 | $750,000.00 | $9,000,000.00 |
| 20.00 | Jun 9, 2024 | Atlanta Motor Speedway | Hampton | GA | 7,074.00 | 150,000.00 | 5.00% | 7,500.00 | 7.50% | 562.50 | $400.00 | $225,000.00 | $2,700,000.00 |
| 21.00 | Jun 16, 2024 | Michigan International Speedway | Brooklyn | MI | 1,206.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 22.00 | Jun 23, 2024 | Pocono Raceway | Long Pond | PA | 3,497.00 | 100,000.00 | 5.00% | 5,000.00 | 7.50% | 375.00 | $400.00 | $150,000.00 | $1,800,000.00 |
| 23.00 | Jun 30, 2024 | Road America | Elkhart Lake | WI | 967.00 | 20,000.00 | 5.00% | 1,000.00 | 7.50% | 75.00 | $400.00 | $30,000.00 | $360,000.00 |
| 24.00 | Jul 7, 2024 | New Hampshire Motor Speedway | Loudon | NH | 5,551.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 25.00 | Jul 14, 2024 | Indianapolis Motor Speedway | Indianapolis | IN | 887,642.00 | 1,800,000.00 | 5.00% | 90,000.00 | 7.50% | 6,750.00 | $400.00 | $2,700,000.00 | $32,400,000.00 |
| 26.00 | Jul 21, 2024 | Watkins Glen International | Watkins Glen | NY | 1,863.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 27.00 | Jul 28, 2024 | Michigan International Speedway | Brooklyn | MI | 1,206.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 28.00 | Aug 4, 2024 | Bristol Motor Speedway | Bristol | TN | 26,702.00 | 150,000.00 | 5.00% | 7,500.00 | 7.50% | 562.50 | $400.00 | $225,000.00 | $2,700,000.00 |
| 29.00 | Aug 11, 2024 | Dover International Speedway | Dover | DE | 36,000.00 | 200,000.00 | 5.00% | 10,000.00 | 7.50% | 750.00 | $400.00 | $300,000.00 | $3,600,000.00 |
| 30.00 | Aug 18, 2024 | Watkins Glen International | Watkins Glen | NY | 1,863.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 31.00 | Aug 25, 2024 | Michigan International Speedway | Brooklyn | MI | 1,206.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 32.00 | Sep 1, 2024 | Bristol Motor Speedway | Bristol | TN | 26,702.00 | 150,000.00 | 5.00% | 7,500.00 | 7.50% | 562.50 | $400.00 | $225,000.00 | $2,700,000.00 |
| 33.00 | Sep 8, 2024 | Richmond Raceway | Richmond | VA | 228,603.00 | 1,200,000.00 | 5.00% | 60,000.00 | 7.50% | 4,500.00 | $400.00 | $1,800,000.00 | $21,600,000.00 |
| 34.00 | Sep 15, 2024 | Las Vegas Motor Speedway | Las Vegas | NV | 648,224.00 | 2,500,000.00 | 5.00% | 125,000.00 | 7.50% | 9,375.00 | $400.00 | $3,750,000.00 | $45,000,000.00 |
| 35.00 | Sep 22, 2024 | Talladega Superspeedway | Talladega | AL | 15,861.00 | 100,000.00 | 5.00% | 5,000.00 | 7.50% | 375.00 | $400.00 | $150,000.00 | $1,800,000.00 |
| 36.00 | Sep 29, 2024 | Charlotte Motor Speedway | Concord | NC | 96,341.00 | 500,000.00 | 5.00% | 25,000.00 | 7.50% | 1,875.00 | $400.00 | $750,000.00 | $9,000,000.00 |
| 37.00 | Oct 6, 2024 | Kansas Speedway | Kansas City | KS | 152,960.00 | 1,500,000.00 | 5.00% | 75,000.00 | 7.50% | 5,625.00 | $400.00 | $2,250,000.00 | $27,000,000.00 |
| 38.00 | Oct 13, 2024 | Martinsville Speedway | Martinsville | VA | 13,821.00 | 50,000.00 | 5.00% | 2,500.00 | 7.50% | 187.50 | $400.00 | $75,000.00 | $900,000.00 |
| 39.00 | Oct 20, 2024 | Homestead-Miami Speedway | Homestead | FL | 80,737.00 | 500,000.00 | 5.00% | 25,000.00 | 7.50% | 1,875.00 | $400.00 | $750,000.00 | $9,000,000.00 |
| 40.00 | Oct 27, 2024 | Texas Motor Speedway | Fort Worth | TX | 925,229.00 | 2,500,000.00 | 5.00% | 125,000.00 | 7.50% | 9,375.00 | $400.00 | $3,750,000.00 | $45,000,000.00 |
| 41.00 | Nov 3, 2024 | Phoenix Raceway | Avondale | AZ | 89,334.00 | 450,000.00 | 5.00% | 22,500.00 | 7.50% | 1,687.50 | $400.00 | $675,000.00 | $8,100,000.00 |
| 42.00 | Nov 10, 2024 | Phoenix Raceway | Avondale | AZ | 89,334.00 | 450,000.00 | 5.00% | 22,500.00 | 7.50% | 1,687.50 | $400.00 | $675,000.00 | $8,100,000.00 |
| 43.00 | Nov 17, 2024 | NASCAR Cup Series Final Race | Avondale | AZ | 89,334.00 | 450,000.00 | 5.00% | 22,500.00 | 7.50% | 1,687.50 | $400.00 | $675,000.00 | $8,100,000.00 |
| 7,235,732.00 | 25,870,000.00 | 1,293,500.00 | 97,012.50 | $38,805,000.00 | $465,660,000.00 | ||||||||
| Percentage of Businesses per Population | 5.00% | ||||||||||||
| Loyal Business Capture Rate | 7.50% | ||||||||||||
| Average Ad Rate Per Month | $400.00 | ||||||||||||
| Direct Race Area Population | 7,235,732.00 | ||||||||||||
| GEO Fan Base Area Population | 25,870,000.00 | ||||||||||||
| GEO Fan Area Businesses | 1,293,500.00 | ||||||||||||
| GEO Area Business Capture Rate | 97,012.50 | ||||||||||||
| GEO Area Business – Ad Revenue – Monthly | $38,805,000.00 | ||||||||||||
| GEO Area Business – Ad Revenue – Annual | $465,660,000.00 | ||||||||||||
